Job Details


Marketing


Vice President of Digital Marketing  ,   Posted: 6/17/2024
Job Description

Job ID#:

246

Job Category:

Marketing


ABOUT US 

Elevation Capital - Venture Capital & Private Equity is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, non-profit, and venture funding. With staff and markets in the US, Canada, Europe and the Caribbean, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose. Our mission is to create and deploy capital for a better world. 

  

To learn more, please visit: elevationcapital.vc   

THE PORTFOLIO COMPANY

This key leadership role is in a high-growth, high-energy, high-profit portfolio company of big thinkers and big doers. It is a CPG / beverage / dietary supplement company with a history of strong profitable growth as the number one product and brand in its emerging category. Through its expanding sales and distribution network, they are building a team to take current and new products to the global market and achieve exponential growth. With the leadership team formed, the opportunity is now to define and refine the cross functional integrated strategy and lead the team to grow revenue 10x-100x, enabling a highly lucrative exit.  

THE ROLE

We are seeking a dynamic and visionary Vice President of Digital Marketing with multi-brand and marketplace experience that has scaled a fast-moving CPG brand to success.  In this pivotal role, you will be instrumental in driving the growth of our brands, enhancing revenue streams, and maximizing profitability through ecommerce. You will also play a key role in positioning the company for a strategic exit at a multi-billion dollar valuation.

This role will report to the Chief Marketing Officer and be responsible for driving innovation, revolutionizing online presence and ecommerce performance, and building our brands across digital platforms. 

Our ideal candidate will have a proven ability to build profitable growth by driving demand, conversion and brand loyalty through consumer and channel understanding, innovation, new platforms and technology, advertising, media, packaging, consumer promotions and marketing analytics.

WHO YOU ARE

  • Strategic Visionary - The candidate must have a strong strategic perspective to develop and implement comprehensive digital marketing strategies that align with the company's goals. They should demonstrate the ability to lead the digital team in driving innovation and enhancing the online presence, ensuring brand consistency and growth.
  • Competitive - Your drive for excellence and success is unmatched. You relentlessly pursue growth metrics, always aiming to exceed targets and achieve outstanding results. Your competitive spirit fuels your determination to win every sale, leveraging your strategic acumen and persuasive skills to outshine the competition. With a sharp focus on performance and a knack for closing deals, you consistently deliver superior outcomes that propel our growth and solidify our market leadership.
  • Driver - You are a proactive leader with a strong sense of initiative, always at the forefront of digital marketing trends. Your forward-thinking approach ensures that the company stays ahead in the rapidly evolving digital landscape. As a motivator, you inspire and lead your team to embrace innovation and excellence, driving them to achieve outstanding results. Your ability to identify and leverage new platforms and technologies enables you to create and execute effective digital strategies that align with the company's goals. With a relentless focus on growth and performance, you push boundaries and overcome challenges to drive demand, conversion, and loyalty.
  • Exceptional Communicator - You possess outstanding communication skills, able to articulate complex ideas and strategies with clarity and precision. Your ability to convey messages effectively across various channels ensures seamless collaboration and alignment within the digital team and with senior leadership. You are adept at listening, understanding, and responding to the needs of your team and stakeholders, and not only enhance internal operations but also resonate with external audiences, strengthening brand messaging and customer engagement.

RESPONSIBILITIES

 Strategic Leadership

  • Develop and oversee the implementation and execution of comprehensive digital marketing strategies that align with the company's goals and objectives.
  • Lead the digital team to drive innovation, enhance online presence, increase customer engagement and ensure brand consistency.
  • Foster a collaborative and innovative team culture to build and lead a high-performing, best-in-class digital team. 
  • Lead the development and implementation of comprehensive digital strategies across all brands.
  • Provide thought leadership and strategic direction to support brand growth and market expansion.
  • Identify and capitalize on market opportunities to drive revenue and profit growth.

Ecommerce and Data Analytics

  • Innovate and attain transformative performance and functionality for the company's ecommerce platform.
  • Ensure a seamless and user-friendly shopping experience that maximizes conversion rates and sales.
  • Utilize data-driven insights and analytics to continuously optimize digital marketing campaigns and initiatives, maximizing ROI and driving revenue growth.
  • Monitor and analyze performance metrics and KPIs to evaluate the effectiveness of digital marketing efforts and identify areas for improvement and provide regular reporting to senior leadership.

Digital Marketing

  • Develop and execute effective digital marketing campaigns across various channels, including email, SEO, PPC, and social media.
  • Manage social media advertising efforts to maximize brand awareness, engagement, and sales. 
  • Collaborate with the marketing team to create compelling content that resonates with our target audience. 

Customer Experience

  • Enhance the overall customer experience through personalized and targeted digital initiatives to increase sales and drive profitability across our brands.
  • Develop a comprehensive understanding of consumer preferences, behaviors, and needs to identify key drivers of loyalty and satisfaction to cultivate strong emotional connections with consumers, drive repeat purchases, and turn satisfied customers into loyal brand advocates. 

 
Job Requirements

 

REQUIREMENTS

  • 10+ years of progressive digital marketing and ecommerce experience within a Fast-Moving CPG environment. Strong preference for experience in regulated industries: cannabis, alcohol, pharmaceutical or dietary supplements.
  • 5+ years managing multi-brand and multi-product portfolios in dynamic and competitive markets.
  • Experience with both designing and implementing successful digital marketing strategies with a history of driving profitable growth.
  • Strong intellectual horsepower, a drive for business results, and a behavioral profile that advances the business through high collaboration, cross functional business teams, and active participation.
  • Hands-on experience with SEO/SEM, Google Analytics, CRM software and ecommerce platforms and tools such as WordPress. 
  • Analytical and data driven with the ability to interpret data and metrics.
  • A strong multi-tasker who can lead multiple projects in a fast-paced environment and positively contribute to enhanced business and functional capability across digital.
  • Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager and Instagram Ads.
  • University, Bachelor's, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required 

Compensation

  • In this role you will significantly contribute to the success of all businesses in our portfolio and will be rewarded commensurately. We provide an aggressive base salary, with lucrative profit sharing and options across all businesses in our group.  Full medical benefits are provided as part of this roll. 

#LI-REMOTE




 

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