Job Details


Marketing


Vice President of Consumer Insights  ,   Posted: 6/11/2024
Job Description

Job ID#:

242

Job Category:

Marketing


Vice President of Consumer Insights – REMOTE WORK FROM HOME

ABOUT US

Elevation Capital - Venture Capital & Private Equity is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, non-profit, and venture funding. With staff and markets in the US, Canada, Europe and the Caribbean, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose. Our mission is to create and deploy capital for a better world. 

To learn more, please visit: elevationcapital.vc

THE PORTFOLIO COMPANY

This key leadership role is in a high-growth, high-energy, high-profit portfolio company of big thinkers and big doers. It is a CPG / beverage / dietary supplement company with a history of strong profitable growth as the number one product and brand in its emerging category. Through its expanding sales and distribution network, they are building a team to take current and new products to the global market and achieve exponential growth. With the leadership team formed, the opportunity is now to define and refine the cross functional integrated strategy and lead the team to grow revenue 10x-100x, enabling a highly lucrative exit.  

THE ROLE

We are seeking a dynamic and visionary Vice President of Consumer Insights with multi-brand and multi-channel CPG experience.  In this pivotal role, you will be instrumental in driving the growth of our brands, enhancing revenue streams, and maximizing profitability. You will also play a key role in positioning the company for a strategic exit at a multi-billion dollar valuation.

This role will report to the Chief Marketing Officer and be responsible for unlocking breakthrough insights that create growth and profitability for our brands. Our ideal candidate will bring an understanding of consumer behavior, market trends and competitive dynamics to inform our business strategy and decision making. 

WHO YOU ARE

  • Results Oriented - Demonstrates a keen understanding of financial metrics and a relentless drive to achieve growth and profitability targets. Exhibits a strategic mindset, consistently seeking out opportunities to optimize revenue streams and enhance operational efficiency. Proactively identifies and pursues innovative solutions to maximize returns on investment, contributing to the long-term success and viability of the organization.
  • Curious - Your innate curiosity drives you to constantly seek out new knowledge and insights. Your inquisitive nature ensures you stay ahead of industry developments, always asking the right questions to understand consumer behavior and market dynamics. This relentless pursuit of understanding enables you to identify opportunities and challenges, providing actionable insights that drive innovation and growth. Your curiosity not only fuels your personal growth but also enhances the team's ability to make data-driven decisions and stay competitive.
  • Thrives in Ambiguity - You excel in navigating complex, ambiguous situations with ease, leveraging uncertainty as a catalyst for innovation and creative problem-solving. You thrive in dynamic environments, where ambiguity is embraced as an opportunity for growth and exploration. You take a vision and an uncertain process and turn it into a work product.
  • Strategic Visionary - The candidate must have a strong strategic perspective to develop and implement comprehensive consumer insights strategies that align with the company's goals.  They should possess a track record of breakthrough insights that created growth and profit.
  • Consumer-Centric Mindset - You are adept at infusing consumer insights into all aspects of the organization, ensuring that the voice of the customer is at the forefront of decision-making processes.


 
Job Requirements

 

RESPONSIBILITIES

Strategic Leadership:

  • Provide thought leadership and strategic direction to support brand growth and market expansion.
  • Lead the development and implementation of comprehensive insights strategies across all brands.
  • Identify and capitalize on market opportunities to drive revenue and profit growth.

Brand Building and Management:

  • Utilize consumer insights to shape and refine brand strategies.
  • Ensure consistent brand messaging and positioning across all channels.
  • Drive innovation and product development to meet evolving consumer needs.
  • Provides robust analysis of data and insights and makes recommendations to better optimize our selling stories.
  • Develop a comprehensive understanding of consumer preferences, behaviors, and needs to identify key drivers of loyalty and satisfaction to cultivate strong emotional connections with consumers, drive repeat purchases, and turn satisfied customers into loyal brand advocates.

Revenue and Profit Growth:

  • Develop and execute strategies to enhance revenue and profitability.
  • Leverage data analytics to identify growth opportunities and optimize product portfolios.
  • Implement pricing and promotional strategies to maximize market share and profitability.

Exit Strategy:

  • Collaborate with executive leadership to position the company for a strategic exit.
  • Develop and present compelling business cases to potential investors and buyers.
  • Drive initiatives that enhance the company's valuation and attractiveness for acquisition.

Team Leadership and Development:

  • Build and lead a high-performing insights team.
  • Foster a culture of innovation, collaboration, and continuous improvement.
  • Mentor and develop team members to achieve their full potential.

REQUIREMENTS

  • 10+ years of progressive consumer insights or market research experience within a Fast-Moving CPG environment. Strong preference for experience in regulated industries: cannabis, alcohol, pharmaceutical or dietary supplements.
  • 5+ years managing multi-brand and multi-product portfolios in dynamic and competitive markets.
  • Experience designing and leading cross-channel research initiatives.
  • Proven track record of driving brand growth, revenue, and profitability.
  • Experience in a hyper-growth or start up environment.
  • Strong intellectual horsepower, a drive for business results, and a behavioral profile that advances the business through high collaboration, cross functional business teams, and active participation.
  • Storyteller with the ability to bring the organization to a deeper understanding of the customer.
  • Strong analytical skills with the ability to interpret data and insights to drive strategic decision-making.
  • Ability to oversee and lead multiple projects in a fast-paced environment and adapt to shifting priorities.
  • A hands-on, creative thinker combined with a resourceful nature aligned to a track record of delivering innovative business solutions.
  • University, Bachelor's, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required. 

Compensation

  • In this role you will significantly contribute to the success of all businesses in our portfolio and will be rewarded commensurately. We provide an aggressive base salary, with lucrative profit sharing and options across all businesses in our group.  Full medical benefits are provided as part of this roll. 

#LI-REMOTE




 

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