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Marketing


Marketing Research Specialist  ,   Al corriente: 2/12/2024
Descripción función

Vacante núm:

211

Categoría de vacante:

Marketing


ABOUT US

Elevation Capital is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, real estate, non-profit, and venture funding. Run by a highly entrepreneurial self-made founder, and a team of highly capable executives across business units, the business operates globally with interests in US, Canada, Europe, and the Caribbean. With wholly owned companies in a range of growth stages and an ever-expanding investment portfolio, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose. Our mission is to create and deploy capital for a better world.

To learn more, please visit: elevationcapital.vc  

 

The Role:

 

We are seeking a Marketing Research Specialist with a keen understanding of e-commerce dynamics to join our team. As a Marketing Research Specialist, you will be responsible for conducting comprehensive market research, analyzing trends, interacting with both existing and prospective customers, and providing insights to enhance our e-commerce strategies. The ideal candidate should possess a strong analytical mindset, exceptional attention to detail, a trustworthy customer-facing presence, and a passion for staying ahead in the dynamic e-commerce landscape.

 


Responsibilities:

 

  • Conduct in-depth market research to identify emerging trends, consumer behaviors, and competitive landscapes in the industry.

  • Analyze market data, including sales figures, website traffic, and customer engagement metrics, to derive actionable insights for optimizing marketing strategies.

  • Conduct surveys and leverage other market data to contact churned customers, find out why they didn't return, and work on ways to get them to re-engage.

  • Utilize various channels to identify and prospect potential new customer leads, including online research, cold calling, networking, and social media.

  • Collaborate with cross-functional teams to develop and implement targeted marketing campaigns and promotional activities tailored to the e-commerce environment.

  • Monitor and evaluate the performance of marketing initiatives, leveraging analytics tools and metrics to measure effectiveness and ROI.

  • Stay abreast of industry developments, technological advancements, and best practices in e-commerce marketing to recommend innovative approaches and tactics.

  • Assist in the development of consumer personas, segmentation strategies, and customer journey mapping to enhance the overall e-commerce experience.

  • Support the creation of compelling content, product descriptions, and messaging strategies optimized for online platforms and digital channels.

  • Collaborate with external vendors, agencies, and partners to execute marketing campaigns and initiatives aligned with business objectives.

  • Contribute to the continuous improvement of marketing processes, tools, and methodologies to drive efficiency and effectiveness in e-commerce operations.

 
Requisitos de trabajo

 

Requirements:

 

  • Bachelor's degree in Marketing, Business Administration, or related field.

  • Proven experience in marketing research, data analysis, or related roles, with a focus on e-commerce platforms and online marketplaces.

  • Familiarity with e-commerce platforms such as Shopify, WooCommerce, Magento, or similar systems.

  • Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.

  • Strong analytical skills with the ability to interpret complex data sets and extract meaningful insights.

  • Excellent communication skills, both verbal and written, with the ability to present findings and recommendations effectively, and also the ability to speak confidently directly with consumers.

  • Detail-oriented approach with a commitment to accuracy and quality in all deliverables.

  • Ability to work collaboratively in a fast-paced, team-oriented environment, while also capable of working independently with minimal supervision.

  • Flexibility to adapt to changing priorities and deadlines in a dynamic business environment.

  • Passion for innovation and a desire to stay informed about industry trends, technologies, and best practices in e-commerce marketing.

 


Join Our Team:

 

If you are a proactive and results-driven individual with a passion for e-commerce marketing and market research, we invite you to apply for the position of Marketing Research Specialist. Join our dynamic team and contribute to shaping the future of our e-commerce initiatives. Grow your career with us as we continue to innovate and excel in the digital marketplace.




 

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