Elevation Capital - Venture Capital & Private Equity is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, real estate, non-profit, and venture funding. Run by a highly entrepreneurial self-made founder, and a team of highly capable executives across business units, the business operates globally with interests in US, Canada, Europe, and the Caribbean. With wholly owned companies in a range of growth stages and an ever-expanding investment portfolio, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose.
Our mission is to create and deploy capital for a better world.
To learn more, please visit: elevationcapital.vc
THE PORTFOLIO COMPANY
This key leadership role is in a high-growth, high-energy, high-profit portfolio company of big thinkers and big doers. It is a CPG / beverage / dietary supplement company with a history of strong profitable growth as the number one product and brand in its emerging category. Through its expanding sales and distribution network, they are building a team to take current and new products to the global market and achieve exponential growth. With the leadership team formed, the opportunity is now to define and refine the cross functional integrated strategy and lead the team to grow revenue 10x-100x, enabling a highly lucrative exit.
We are looking for an experienced Chief Marketing officer with Regulated Consumer Products 'consumables' expertise, to direct and oversee our marketing department. Experience in developing profitable marketing strategies for hyper-growth companies or start-ups that have scaled a brand to success.
This role will report to the President and be responsible for implementing and monitoring effective marketing strategies that align with business objectives. This position will play a significant role shaping the company's strategic planning and brand growth.
Our ideal candidate is a classically trained and a hands-on senior marketer with a background and work experience managing a variety of promotional projects end-to-end, including retail campaigns and digital marketing techniques.
Responsibilities include developing and implementing a cohesive marketing plan to increase brand awareness, setting current and long-term goals for internal teams, and designing and reviewing the Marketing department's budget.
10+ years of progressive CPG Marketing experience within Consumer-Packaged Goods 'consumables' with a strong foundation in classically trained brand management
Strong preference for experience in regulated industries: cannabis, alcohol, pharmaceutical or dietary supplements
The individual in this key marketing role will possess strong intellectual horsepower, a drive for business results, and a behavioral profile that advances the business through high collaboration, cross functional business teams, and active participation.
Proven ability to build profitable growth in CPG; proven to have generated by driving demand, brand loyalty through consumer and channel understanding, innovation, new platforms and technology, advertising, media, packaging, consumer promotions, consumer insight analysis, marketing analytics, and strong B2C, 1-to-1 marketing.
CPG B2C eComm experience with a history of driving profitable growth.
Proven capability in creating a disciplined framework for organizing and leading priorities, actions, and people to achieve and exceed target results; a strong multi-tasker who can wear multiple hats and positively contribute broadly to enhanced business and functional capability in Marketing; possess strong attention to detail in execution to achieve the desired business performance metrics; a great listener who can effectively collaborate cross functionally, including with Marketing, Sales, Finance, and Operations
Solid Project Management expertise and experience to develop, drive/execute, and then optimize the Innovation plans - using Stage Gate
A team player with high substance who possesses a proven ability combined with a positive attitude to be an active participant in contributing to business performance; possess a collaborative nature that brings individuals across functions together in the execution of the Marketing plan
A proven creative thinker combined with a resourceful nature aligned to a track record of delivering innovative business solutions.
This individual will demonstrate a focused, proactive, and collaborative approach to understanding consumer trends, the competitive landscape, customers, and subsequently developing and executing Marketing Innovation plans to effectively optimize market opportunities.
Demonstrates Strong Personal Leadership
Manage up and with colleagues effectively.
Create a culture that enables high performing & hyper growth.
Hiring, managing, nurturing, and coaching direct reports for optimum performance
University, Bachelor's, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required.
Drive Profitable Growth in Retail Channels in The U.S.
Leads the Annual Brand Plans to deliver on the company Revenues and Profit Objectives by driving Brand Awareness, Trial, Loyalty, and Engagement
This includes all the elements of the Brand Plans: P&L, ROI, Calendar (Innovation, marketing, PR, Digital, Sampling, Awareness/Media, etc.)
Create and align the business and the company to a consumer and retailer-centric, data-driven marketing strategies and plans that drive the growth of the brand.
Strongly communicate and inspire the marketing organization to the Brand positioning with growth plans.
Work closely with cross functional partners (Sales, Operations) and the eComm VP to develop the most robust marketing brand plans and ensure flawless execution.
Define and measure all tactics with Objectives and KPI's, including increasing awareness, driving consumer engagement, and supporting the overall growth strategy.
Develop and secure alignment to the Innovation multi-year Plan and lead Project Management to take each innovation successfully through State-Gate to ensure each innovation hits on all milestones/success metrics and Innovation is launched on time/on Budget and delivers the KPI's agreed at the steering committee level.
Create a deep consumer learning and Research plan, provide robust analysis of consumer and customer data/insights, and deliver strong tactics and action plans to drive growth with our key customer segments.
Provide thought leadership to identify new, innovative, and digital-first ways to connect brands to all relevant customer segments.
Prepare and present monthly Scorecards (deep dive) and weekly updates.
Lead the Annual Digital Planning process with the Brand team (including cross functional and agency partners) from the Business review process to pull out key brand performance indicators, emerging brand/category trends and key learnings on drivers/building blocks.
Support Innovation to Drive the Revenues and Market Share
Develop robust Innovation pipeline and secure alignment from management and cross functional to profitable revenue growth.
Develop and execute a very robust Consumer Research program to understand and tap into emerging trends and insights to produce meaningful innovation that will be first to market and/or drive significant market share.
Ensure the Innovation moves through the Stage Gate channel so that the innovation delivers on Milestones and works through a fast but disciplined process of validation as it moves to market.
Lead the Marketing Launch Recommendation to secure organizational alignment to the innovation prior to launch.
Ensure strong omni channel launches to support rapid awareness and trial and excitement and growth around the innovation by working closely with the digital team.
Deliver on the specific Innovation Revenue/profit targets.
Execution of Marketing Programs
Drive Awareness & Trial via ongoing optimizing and ROI improvement of the key programs
Sampling: Ads, Loyalty programs
Lead all execution of the marketing strategies, tactics, programs from recommendation to execution, tracking, reporting, and improving to deliver on the Annual Plan
Develop Loyalty, Awareness and Trial program and use sound CPG ROI approach to recommend the best programs then executed them and follow through.
WHO YOU ARE?
Passionate - You love business and are highly proficient in all elements of it. You have a passion for creating order out of chaos within all parts of the business from finance to marketing to legal.
Brilliant - You are incredibly intelligent; you know it and so do the people around you, yet you maintain a strong sense of humility that allows you to be an effective team player and leader of other brilliant and ambitious people. You move fast, challenge greatness, and play the chess game many moves ahead.
Highly Organized -You are proficient at establishing personal and business operating systems to manage large amounts of complexity and can execute at a high pace, in environments of rapid change, high pressure, and complexity.
Leader - You have a natural style of leadership that attracts highly talented people and inspires them to find, hold and conquer mountains, as a team. You have a group of people that follow you to where you go, are a great judge of talent, and are a strong force for creating an unstoppable winning culture.
Relentless - You have deep internal motivation to win and have a clear track record of perseverance and accomplishment under difficult circumstances. You are at a place in your life where you are prepared to dedicate yourself to your work and you are ready to build something meaningful on a global scale.