Manager of Demand Generation Latham, NY Posted: 4/15/2024
Job Description
Job ID#:
4069
Job Category:
Sales
Manager of Demand Generation
Are you a seasoned marketing professional with a passion for driving growth through demand generation? Our client company is in search of an experienced Manager of Demand Generation to lead expansion efforts to new heights. This is a full time position located in the Latham area.
Responsibilities of the Manager of Demand Generation will include:
Own the strategy and assist in creating the vision for Demand Generation by designing and implementing a comprehensive approach aligned with company goals and go-to-market strategy, including ROI measures.
Build the demand generation engine from the bottom-up to drive a sufficient pipeline.
Own, execute, and measure multi-channel demand generation programs using digital strategy across websites, social channels, digital advertising platforms, email nurture programs, SEO, etc., to drive brand awareness and inbound pipeline.
Work directly with and manage third-party vendors while collaborating with internal team members to create content, develop creative assets, set priorities and objectives, and optimize strategies.
Define and implement a social media marketing strategy, including platform prioritization, cadence, content strategy, and influencer management.
Ensure websites, Content Management System, HubSpot, and other systems are up-to-date and optimized to drive marketing results.
Establish, track, and analyze key performance indicators (KPIs) for digital strategy, using a data-driven approach to decision-making.
Partner closely with Sales leadership to ensure alignment and refine qualification criteria and sales handoff enablement with Marketing.
Create sustainable, efficient, and measurable prospect-to-customer journeys in collaboration with Product Marketing and Customer Success leadership teams.
Job Requirements
Qualifications of the Manager of Demand Generation:
Bachelor's degree in a related field
MBA is a plus.
5+ years of B2B marketing experience, preferably in a fast-paced SaaS startup environment
Prior experience in a B2C digital marketing role focused on setting demand gen strategy, digital advertising, website, SEO, social media, content creation, and automation.
Demonstrated experience developing, leading, and implementing strategic, performance-based marketing plans and strategies. Must have experience driving pipeline for sales teams.
A strong understanding of demand generation and customer lifecycle marketing, with hands-on knowledge of owned, earned, and paid marketing channels and experience optimizing end-to-end user journeys through a test-and-learn approach.
Experience working with website and marketing automation platforms to deliver and measure marketing results across diverse customer segments and audiences.
Expert ability to analyze data, foster an always-be-testing environment, and leverage insights to increase performance
Pay for this position is commensurate with experience and education, ranging roughly from $90,000 to $100,000.
To see a full listing of all our open positions, please visit: https://www.redshiftrecruiting.com/jobs-hiring-near-me
redShift Recruiting is the region's premier recruiting agency with over 100 years of combined experience in the recruiting field. We specialize in permanent, temporary, and temp-to-hire positions. Our superior service combined with our highly qualified and carefully selected bank of candidates sets us apart.
